Swensen’s Grand Opening Ad from the 11-5-78 Miami Herald

“The first Swensen’s Ice Cream Store opened at the corner of Union & Hyde in San Francisco in 1948, and a new American Icon was born. Founder Earle Swensen knew he could succeed if he gave his customers three things… quality, quantity, and value for their money. His recipes called for using only the finest ingredients and exacting ice cream making techniques. By good old fashioned trial and error, Earle Swensen developed a perfect blend to ensure that Swensen’s customers would get the maximum taste from each and every flavor.” – from the Swensen’s website

Swensen’s were located all across the United States but over the last 40 years they’ve dwindled down to just the San Francisco, California and Coral Gables, Florida locations. While the San Fran spot serves only their ice cream creations, the Gables version is a full service restaurant with an extensive craft beer selection.

Part of the Burger Museum Collection:

Swensen’s kitchen bell

Swensen’s glass cups

Swensen’s menu & plating manual

Swensen’s poster